Is the X-Men Franchise pushing their boundaries too far with new horror flick…
Since the success of R-rated super-flick, Deadpool, major film studios are starting to take the idea of adult superhero fiction very seriously (or in Deadpool’s case meta-fiction).
It’s no surprise, considering the Deadpool phenomenon grossed a worldwide total of $783.1 million, against a budget of $58 million. The success of one R-rated super film brought another – Logan; another successful box office endeavour, earning Fox a worldwide gross of $616.8 million, against a production budget of $97 million.
This builds up a certain amount of hype towards the franchises’s most recent move into the world of adult-related entertainment, The New Mutants, long gone are the days of PG-13 – not bloody, but clean and shinny – metal claws…
But, is a step into the realms of horror too daring? And perhaps this isn’t the sort of move hard-core X-Men fans want?
Some of the best decisions made in the marketplace is when a producer is able to look into the future. If the man or woman in charge is able to predict future consumer demands successfully then they are on to a winner. And judging from the current market, what successful producer wouldn’t agree that audiences are more likely to want to guzzle up some teenage-mutant-X-Men-horror; having just gleefully scared the pants off viewers everywhere, recent crowdpleaser, IT is a fair testament to such a strategic decision. The franchise also seem to be capitalising on (as IT did as well) the tremendously successful, hit Netflix original drama/horror, Stranger Things.
The new trailer for the upcoming New Mutants (see below) seems to bolster a reminiscent feel of the show, that and also the hiring of Stranger Things regular Charlie Heaton, who plays Jonathan Byers in the Netflix supernatural drama series, seems to suggest that they are trying to appeal to that target demographic of consumers.
The trailers claustrophobic and contained aesthetic could also suggest that the production team are trying to capitalise off from another recently successful horror flick, Split. This would also make sense seeing as they have cast rising star Anya Taylor-Joy in a lead role. A familiar pair up could be seen here, seeing as the current incarnation of Professor X is being played by none other than James McAvoy. We might see these two in a familiar space again; a sort of unofficial thematic middle-ground before they shoot the Split sequel, Glass (which currently is slated for a January 18, 2019 release)
Although this all looks promising enough, the franchise is completely loosing it’s look, it’s image, it’s familiar feel and traditional branding which made it’s comic counterparts so appealing on page. With successors in the pipeline such as Deadpool 2 and Gambit – which look to follow R-rated suit – united hard-core X-Men fans can only hope that Dark Phoenix, sequel to the franchises current, main linear story-line proceeded by last year’s lukewarm Apocalypse, won’t let down on loosing action packed, colourful X-Men vibes of old and not yet another advocation of a move into darker terrain, pun not intended.
Check out the new teaser that was released at 3am in the morning last night! Are you excited for New Mutants, or did you feel this first trailer left you wondering where the franchise is going? Let us know in the comments section below!
The New Mutants is scheduled to be released in theatres April 13, 2018.